The Green Bull

Boerne, Texas

GOING OUT OF BUSINESS EVENT

 

Situated on Main Street in the picturesque, historic town of Boerne, Texas, The Green Bull jewelry store was housed in a 110 year old building which originally served as the town’s livery stable. The nearby railroad depot would pick up visitors and transport them around town, and for only $1.50 a day, the stable would rent out a horse and buggy to its guests.

The livery stable was eventually turned into a jewelry store, where collections encompassing everything from old west themes to stars to longhorns, was birthed. With in-house state of the art jewelry repair, celebrated custom design work, and other professional services such as appraisals, The Green Bull has won Best Jewelry Store in Kendall County for eleven consecutive years.

But It Was Time for a Transition.

Despite the notoriety in the community and years of success with the business, it was time for the owners to close down the store as presently configured in order to transition to a more modest business presence as a private jeweler. The owners selected The Gordon Company to orchestrate a Going Out of Business Sale to liquidate their inventory and to maximize their return on investment.

“We expected great results from The Gordon Company’s high impact events, but we had no idea that over 1,500 customers would come into our store and result in over 1,100 actual sales. We were amazed at the number of customers who kept coming in to make additional purchases.” – Jerry Gowen

The Objectives Were Clear:

• Liquidate the vast majority of owned inventory at maximum value
• Offer customers in the community with one-of-a-lond deals never before seen
• Prepare a unique marketing and promotional campaign to exceed the sale events projections

“The Gordon Company’s marketing plan worked extremely well and we couldn’t get over how much traffic was generated throughout the sale with their innovative promotional strategies.” -Jerry Gowen

The Results Were Striking:

• Sales during the event were nearly 2.4 times higher than projections
• Gross margin on the client’s goods exceeded the projected figure by nearly 30%
• Owned inventory sales during the event were 112% of the projected amount
• Total sales during the event were over 10 times greater than the same time period the year before

“The reputation and integrity of The Gordon Company was a perfect match to ours.” – Jerry Gowen